However, Mozilla has made it clear that all the data being exported will be de-identified and will also not be shared by other third parties not relevant to the study. The extension will also keep track of the amount of time spent on different web pages, the URLs that the browser visits, amongst other things. The extension is only available on Firefox, and it will scoop up any data being collected by Facebook’s pixels as you browse various websites on the internet. Should you be interested in what the researchers at Mozilla are doing and want to join in the study, simply download the free extension called Mozilla Rally. In cases where an individual happens to have no account with any platform owned by the company, the data is still collected and a “shadow profile” is created to represent that particular user. If a visitor on these websites already has an account on Facebook, or on any other platform owned by Facebook, information obtained from the visitor is then combined with what Facebook already knows about the person. These tiny pieces of tech are buried in millions of sites across the web from online stores to news outlets therefore, there is a very big chance they already have your data, even though you stopped using Facebook in 2012. Mozilla’s researchers call the study “Facebook Pixel Hunt” and it will seek to track the company’s immense web-wide tracking network and investigate the intel Facebook is collecting on users.Īs Gizmodo reports, the study is focused on a piece of tracking tech known as the “Facebook Pixel” hence the study being given the same name.
Information has been touted to be worth more than gold in our current times, and Facebook, along with its myriads of other platforms they own, has been using practices that are borderline unethical to ensure they know what their users are doing, both on their platforms and also on other platforms that they do not necessarily own.Ī new study from Mozilla has now been announced with the aim of fighting against these off-site trackers from Facebook by tracking them back. Over the past few years, Facebook has been on the receiving end of various allegations due to their aggressive tracking practices on their users.
0 kommentar(er)
